Deep linking is a technique to direct your users from one web page to another on desktop or mobile.
It makes the user journey smooth and quick.
But at the same time, it helps app developers and marketers to know their users better.
As a result, it significantly improves the user experience.
It can also open an already installed app through iOS Universal Links or an intent URL for Android.
If the content is unavailable on the website, too, it redirects to the App Link source.
After the installation, the link redirects to the app content or feature.
As someone taps on a deep link, the linked app will open on iPhone or iPad.
These links can also be modified to redirect users to App Store to download that app instantly.
Using deep links during product promotion via SMS is another great way to utilize this technique.
Being taken to the checkout page that has the best price increases the possibility of users acting on it.
Retain Your Clients
It also functions as a tool for successful customer and user retention.
Engage With Your Target Audience
Deep linking also helps with user engagement.
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