Nexus 7: How to Hard and Soft Reset

Data will not be wiped from the unit when performing a soft reset.

If the Nexus 7 will not start, you may need to perform these steps.

Be patient as the Nexus 7 completes the hard reset process.

FAQ

Why is my Nexus 7 wont start or is stuck in a boot loop?

Try a reset after an hour has elapsed while keeping the gear plugged into the wall.

If that doesnt work, you may need to contact Asus for service.