These metrics are known as Reach, Impressions, and Engagement.
Lets see what the main differences between these three terms are.
It indicates how many users took action after seeing your content.
High engagement rates confirm that users found your content valuable.
The higher the engagement rate, the more successful your campaign is.
This is an excellent metric to measure your contents visibility.
Keep in mind that impressions are equal to or higher than reach.
This is because the same content or ad may appear multiple times to the same user.
Impressions indicate how many times your content showed up on Facebook.
In contrast, reach indicates how many unique users saw your content.
Engagement indicates how many users interacted with your content.
